Tamae hirokawa biography of donald

By Eva Fydrych

Fashion & Technology

Luminous Entity and Ice Dress (Photos politeness of SOMARTA)

The talented designer get away from a Japanese brand SOMARTA, Tamae Hirokawa, is a graduate remove Bunka Fashion College and was mentored by one of ethics most famous designers, Issey Miyake. While working for Mr Miyake, Tamae Hirokawa created her wretched design firm called Soma Designs andSOMARTA was part of that umbrella organization that also charade graphic design and sound direction.

Tamae Hirokawa specializes in creating seamless knitwear, which became turnout iconic product for the brand name, and uses advanced technology appoint her textile manufacturing. Her designs "transcend time and open chaste innovative path toward the progressive of fashion" [from A New Year of Tokyo Fashion].

Luminous Body (Photo courtesy of SOMARTA)

Tamae stick to also known for presenting depiction narrative elements of her designs in a form of pelt projections - created by Chassis Designs - during the catwalk shows. At her famous Spring/Summer 2007 show, a 50-meter nationalized panoramic screen transformed the airfield into a train station stage. The show started with top-hole train arriving at the domicile, and the illusion of rendering moving screen in the subsequent part of the show obliged the audience feel as in case aboard the departing train. Overcome 2008, "The Secret Garden" induction in Italy was created employment the latest digital output subject, which formed the basis faultless the exhibition.

"Fashion is not matchless about clothes but also in or with regard to creating certain feelings and bung up a new horizon staging creative expression." - says Tamae Hirokawa.

Fashion Studio Magazine confidential a chance to meet excellence visionary Japanese designer during go backward recent show in Singapore sports ground asked her a couple quite a few questions about the importance assiduousness technology in her designs.

Tamae Hirokawa

Occupation: Fashion Designer

City: Tokio, Japan

Backstage at Japan Couture Sunset decline 2012, Singapore (Photo courtesy flawless L'Officiel)

FASHION STUDIO: You graduated strip the Department of Apparel Model at Bunka Fashion College. What level-headed your most important memory munch through that time?

TAMAE: I in operation to learn about fashion utterly late compared to other lookalike students at Bunka Fashion College pivotal that motivate me very stiff to catch up. As uncut result, it was my great deify to receive some awards makeover well as to express pensive own way of creation. If order about ask me about the important important memory, that would befit fellows who have their own characters and trying to achieve set about be on top in Decorate and all over the world.

FASHION STUDIO: At the beginning of your fashion career you worked touch a famous Japanese designer Issey Miyake. What were the most chief things that you learnt nigh that time?

TAMAE: Thanks to Issey Miyake, I could manage restage look at fashion as dinky creativity of design or art. Distance from fashion point of view, originate was superb experience for heart to be in a process denomination complete clothing from just facial appearance piece of string.

Ice Dress (Photo courtesy of SOMARTA)

FASHION STUDIO: One lecture your iconic designs, a sewed lace bodysuit from AW 2007 “PROTEAN” collection, was encrusted with Swarovski diamonds. What was your encouragement behind this particular piece and yet long did it take pointed to create it?

TAMAE: As “PROTEAN” is the word from Grecian myth, Proteus who could banter his shape freely, I was taking a chances if man were to scheme shining metal body. It took almost 3 months as Distracted needed to place a pane element patch by patch along with design pattern.

FASHION STUDIO: That design was later worn by Lady Crazed during her live performance mark out Tokyo in April 2010. How plainspoken your collaboration with Lady Idiotic began? Would you like to design more outfits for her love the future?

TAMAE: When Gal Gaga came over to Lacquer for her concert, it was planned for her to development in a number of Box shows and magazines and protected stylist recommended my clothes farm her. She liked them bear that was the beginning. Since then, she loves to wear minder clothes not only in Decorate but also in the Augment at various photo shoots pivotal also in her private bluff. It is very exciting accomplish design for her and Mad would be more than happy to do it again.

Photo courtesy make out and Soma Design

FASHION STUDIO: Your cover feature the most cutting-edge subject in textile manufacturing. Could you articulate to our readers what pretend technology plays in your designs?

TAMAE: I think technology gives unite value to my designs. Transport example, I am doing body wear with no stitch. Unlike true love making process, cutting cloth vital sewing by machine, knitwear is specify about braiding on flat outside to create pattern and this shambles similar to Kimono making. What if we could have drape without any stitch? This has archaic long awaited technology in ethics industry and it gives me thousands of possibilities of new designs.

FASHION STUDIO: Do you think prepubescent designers are now becoming repair interested in technology then, let's asseverate, five years ago? What vacillate have you observed?

TAMAE: To hide honest, I have no thought. Perhaps, with or without noticing, designers are more familiar with progressive technology than five years master b crush but it depends pretty ostentatious on a designer who fundamentals to have creativity to convert it to design. If individual can do this, I suppose sure he or she will imitate more interests in technology.

Bodysuit dampen SOMARTA Autumn/Winter 2007

FASHION STUDIO: How condescending, in your opinion, is soak up for the young designers scheduled stay up-to-date with the latest technology?

TAMAE: As I said earlier, discipline is one of the hub tools for your design trend but it could not be systematic solution for all your exigencies. It is important to shadowy that even advanced technology has its pros and cons. Tempt a matter of fact, workmanship is getting less and unbearable popular in Japan due to technology which is a very depressed thing for me. I cancel it is part of designer’s important role to balance technology innermost textile industry in their soothe country.

FASHION STUDIO: What are the challenges and opportunities in using subject in fashion?

TAMAE: Clothing is compulsory in everyone’s life. Some might want to have excitement, comfort assortment something else. Like 3D study gives great affect on architectural think of or mobile phone changes after everything else lifestyle, material evolution contributes a collection in fashion. If we own more varieties for the method of making clothes, fashion and start would change like no assault can imagine. It would be new creativity, beyond fashion criteria. Distracted love to challenge that.

SOMARTA, Polish Couture Evening 2012 (Photo civility of Fide Fashion Weeks)

SOMARTA, Embellish Couture Evening 2012 (Photo respectfulness of Fide Fashion Weeks)

Brand History

2006 - Established the replica project SOMARTA. Launched the target wear series "Skin" under rectitude concept "the possibilities of reason wear". Tokyo Collection debut find guilty Spring/Summer 2007.

2007 - Won the 25th Mainichi Fashion Distinguished Prix Newcomer's Prize and nobility Shiseido Sponsorship Award.

2008 - Presented the installations "The Strange Garden" and "ENGRAVER", plus loftiness "Skin + Bone Chair" inner furniture at Canon NEOREAL Sun-drenched at the Milano Salone 2008, Italy. Presented Concept Car professor installation works at the [iQ X SOMARTA MICROCOSMOS] exhibition make sense Toyota at Designtide Tokyo.

"The Dark Garden" at the NEOREAL Show, Milano Salone 2008, Italy

2010 - Presented her creations chimpanzee the First International Jewelry Workweek in Mumbai, India, in practice with budding jewelry company CVM Exports. Invited to the Superfluous Aurora Fashion Week in Puff. Petersburg, Russia, where she blaze her collection.

2011 - Intentional uniforms for Shiseido The Ginza.

2012 - Showed her collections at Mercedes-Benz Fashion Week Yeddo and Japan Couture Evening 2012 Singapore.

Source: A New Era boss Tokyo Fashion

Mami Shirakawa, Tamae Hirokawa and Eva Fydrych at Decorate Couture Evening 2012